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Sharp’s Roku-Powered OLED TVs Are Now Available

First teased at CES 2023, Sharp has finally released its first OLED TVs that incorporate Roku OS at affordable price points.

Sharp AQUOS OLED TV (2023 model)

It’s no secret that the U.S. TV market is highly competitive. As of 2023, Samsung represents 33% of the market followed by LG (19%), Vizio (11%), Sony (7%), Hisense (5%), TCL (5%), and several others. Sharp barely represents 1% of the market.

Given these conditions, it is interesting that Sharp announced at CES 2023 that it was going to make a strategic move in the US market with high-end XLED TVs and OLED TVs. 

Sharp does have a strategy to rebuild its TV brand domestically, but it would fair to say that it is a rather large hill to climb.

Sharp & Roku

Under their Aquos label, Sharp has teamed with Roku on a line of OLED TVs. What makes this interesting is that not only is this Sharp’s first foray into OLED in America, but it also marks the first OLED TVs from any brand that incorporates the Roku OS. 

Tech Note #1: All OLED panels used by Sharp, as well as other TV brands, are made by the LG Display Company. An OLED TV uses Organic LEDs which are self-emitting (no blacklight or LCD display panel required).

Conventional LCD Display vs. OLED Display

Tech Note #2: The Sharp/Roku OLED TVs incorporate the latest Roku OS, which provides access to a wide range of streaming apps  (Netflix, Disney+, Max, etc…) as well as other smart features. Roku works with Apple AirPlay, Apple Home, and Google Home. The Roku OS is upgradable via periodic firmware updates. This means that the Roku OS used in these TVs is the same as that used in all other Roku devices. Sharp also adds additional picture and audio settings according to their needs.

Our initial impressions of the TVs at CES were extremely positive; but will all of those features and excellent image quality be enough to catch up to brands like TCL and Hisense that have really upgraded their TVs and kept their prices extremely competitive? We remain skeptical.

Sharp TV with Roku OS

The Sharp AQUOS OLED 4K TVs are being offered in two screen sizes, either 55-inches (model 4T-C55FS1UR) at $1,119 or 65-inches (model 4T-C65FS1UR) at $1,499.

Key Features

Sharp TV with Roku Voice Remote
Sharp TV with Roku Voice Remote

Tip: Bluetooth connectivity is listed as not being supported (this is interesting as the Roku OS generally supports Bluetooth).

From Jim Sanduski, President of Sharp Home Electronics Company of America: “We are pleased to be working with Roku to support our return to a US market as competitive as televisions,…

From Tom McFarland, Vice President of Business Development at Roku: “We’re excited to be a part of Sharp’s return to the US television market at this pivotal time in the evolution of smart TV technology…

Sharp TV with Roku OS UI

Price and Avabibility

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1 Comment

1 Comment

  1. CurtNorth

    November 29, 2023 at 2:56 pm

    Isn’t it a little weird that one of these hasn’t been reviewed yet?

    There are thousands of TV reviews out there, yet the new Sharp OLED hasn’t actually been reviewed/tested, or even seen by anyone outside of the CES show apparently. This is as of November 29th 2023. I’m in the market for a TV and would love to get a high-end unit with Roku built-in, but not a sinlge actual hands-on review after being availabel for weeks..? This has me wary.

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